Aviation Leadership - Introduction to Marketing
The marketing environment is everything your company must take into consideration when developing and presenting a new product. The elements of a marketing environment include, but are not limited to, the changing preferences of customers, your competition, the legal, political and regulatory environment, your own resources and budget, current trends and the overall economy. All these elements affect your marketing decisions - or at least they should, because all of them influence your prospects.
Companies blending economics and marketing see higher profitability. Including factors such as segmentation, psychological pricing, and load management all contribute to improved financial performance.
What is the Benefit of this Training - What will I learn?
a) To gain an understanding regarding the basics of Marketing.
b) To appreciate the meaning and purpose of the marketing process.
c) Consider the factors which can impact the market and how we can deliver in the best way.
- Marketing Strategic Development
- The Buying Process
- Marketing Segmentation
- Marketing Product Life Cycle
- Marketing Perceptual Mapping
- Marketing Margin Considerations
- The Marketing Mix and the 4 Ps
- Marketing Positioning
- Marketing Distribution Channel Considerations
- Data Driven Advertising
- Developing Promotions
- Optimisation of Pricing
- Marketing Economics
Learning Objectives
- To manage the key challenges and recognizes the importance of the interconnected elements within the marketing environment.
- To understand the relationship between the various aspects to be able to make the most effective decisions.
About this course
Course type: Presentation without voice overDuration equivalent to 1-day classroom training
Category: Executive & Management Training
Price: 65.00 EUR
MULTIPLE COURSES/USERS DISCOUNTS
2 to 4 courses/delegates - 10%
5 to 9 courses/delegates - 15%
10 to 24 courses/delegates - 20%
25 to 49 courses/delegates - 30%
> 50 courses/delegates - 40%
For multiple courses/users discount please contact us at team@sassofia.com
Important: once purchased the courses will be available in the My Courses tab, or use the links provided on this page.