Sofema Online (SOL) www.sofemaonline.com considers key elements of Data Collection to support the use of the EASA Management System Assessment Tool.

Introduction Collecting Data

The safety data that an organisation should collect, should depend on the type of operations it performs, and its degree of digitalization (e.g. automated data-capturing systems).

• • Filtered information will support the assessment of risks for data-rich organisations whereas organisations lacking data will rely more on expert judgement, risks known in the same profiling sector, or data pools (e.g., collaborative approach, risk sector profile);
• • Data-rich organisations will be inclined to buy software supported by a robust risk assessment methodology to classify the risks in a more analytical, coherent approach.
• • The volume of occurrence reports (voluntary and mandatory) as well as means and resources to manage them will depend on the safety culture; open-reporting culture, just culture; the magnitude of the operations and their criticality;

Sofema Online (SOL) www.sofemaonline.com considers the essential aspects of modification activity during lease acceptance, transition & return.

Multiple options are on the table related to:

» What work will be performed (Returning Lessee or New Lessee or Outsourced)?
» Who will perform the work?
» Who will pay for the work or is a rental offset appropriate?

Sofema Online (SOL) www.sofemaonline.com considers key aspects related to Aircraft redelivery Negotiations

Introduction

The differing objectives of both operators and lessors can often result in the return condition of the aircraft coming under particular scrutiny on redelivery.

Over thirty percent of the additional end of lease costs is typically related to engines, which are not only extremely valuable also carry potentially significant liability (In some cases generating costs well in excess of 500,000 USD)

SofemaOnline (SOL) www.sofemaonline.com considers the key processes for the management of the Aviation Technical Library.

Introduction – Aircraft Technical Library      

The Aircraft Technical Library provides for an established managed facility to control and deliver technical information throughout the business.

The Technical Librarian ensures that all publications and libraries required for the operation of the airline or Aircraft Maintenance Facility are and remain current.

Sofema Aviation Services (www.sassofia.com) considers the various factors associated with Root Cause Analysis (RCA) and how to embrace the opportunities presented to drive improvements and efficiencies.

Introduction

Q - What is Root Cause?

A - In essence, It is the process of understanding what went wrong & why it does not fix anything simply it aids understanding.

Sofema Online (SOL) www.sofemaonline.com is pleased to provide an open offer to Compliance Managers/Safety Managers/Nominated Post Holders

Enjoy Guest Access to assess the suitability of Sofema Online training Courses for your Organisation

>> An opportunity to assess the suitability of any of our 300+ courses

>> Perform an Audit as part of your training needs assessment

Sofema Online (SOL) www.sofemaonline.com considers the relationship between marketing & economics.

Introduction

The price of a product is determined by the law of supply and demand. Consumers have a desire to acquire a product, and producers manufacture a supply to meet this demand.

The equilibrium market price of a good is the price at which quantity supplied equals quantity demanded. Graphically, the supply and demand curves intersect at the equilibrium price.

Essentially we can consider that Marketing is a bringing together of economics and psychology. We could even consider that marketing may be considered as a sub-element of economics.

SofemaOnline (SOL) www.sofemaonline.com Discusses the function of Margin within the Marketing Environment 

Introduction – What do we understand by Margin Considerations in Marketing Distribution Channel Considerations

Whilst Profit margin is not considered a particularly complex ratio it is nevertheless a very important indicator of the efficiency of our business.

Note - Net profit margin is a far better representation of financial health than revenues alone. (consider It is possible to increase your company's earnings while decreasing your profit margin)

Sofema Online (SOL) www.sofemaonline.com considers Distribution Channels 

Introduction – What do we understand by Marketing Distribution Channel Considerations

Placement or product distribution is always going to be a major consideration whether you’re selling a physical product, software application or digital service.

      » Where are people going to find your products or services?
      » Where can they purchase them?
      » Where are they going to use them?
      » How are you going to manage inventory?

Sofema Online (SOL) www.sofemaonline.com considers the role of Marketing Based on Product Life Cycle

Introduction – What is the Product Life Cycle (PLC)?

Typically, all Products have a beginning, middle, and ending and the Product Life Cycle describes the stages of a product from launch to being discontinued.

Product marketing managers must introduce their new product while it's relatively unknown and production is small.

It is well known that there is a high failure rate of new products and an effective marketing process is essential to support successful delivery. Therefore it is important to review your portfolio to understand which stage your products or services have reached across your portfolio of all products and to assess the market share.

Sofema Online (SOL) www.sofemaonline.com considers the opportunity to introduce segmentation into the Marketing Mix

What is Marketing Segmentation?

Market segmentation is essentially a technique to allow the division of our target market into smaller and more manageable groups based on a number of common metrics to permit.

Market Segmentation recognizes that customers of each market segment have characteristics that we can leverage to advance our marketing efforts by enabling better communication and engagement with our customers.

Introduction – Achieving Marketing Success through Promotions

Without a doubt, promotional marketing is a key driver to successful sales & never more so than when we are considering the online sales potential of our business.

Delivering customer satisfaction through the medium of a bonus, benefit or discount provides an opportunity for improved customer engagement.

Used carefully such strategies can drive both sales and improved return on investment ROI.

SofemaOnline (SOL) www.sofemaonline.com considers the optimum process for Effective Marketing using Data-Driven Advertising

Introduction - What is Data-Driven Marketing?

Data-driven marketing is used to describe approaches to optimizing our marketing communications based on customer information.

Effective use of customer data allows us to anticipate their needs, wishes, and even potential future behaviors.

A detailed insight into our customers enables us to develop personalized marketing strategies and thus to improve our return on investment (ROI).

Sofema Online (SOL) www.sofemaonline.com looks at the core principles which enable us to deliver operational excellence within our organizations.

Introduction – What do we mean by Operational Excellence.?

Operational Excellence can be described as  “A philosophy of the workplace where problem-solving, teamwork, and leadership results in the ongoing improvement in an organization.

Sofema Online (SOL) www.sofemaonline.com looks at the best practices which lead to operational excellence.

Introduction – What do we mean by Operational Excellence.?

Developing Technologies are able to quickly disrupt the status quo of what could be considered as traditional industries and the conventional marketplace.

There are no longer significant barriers for competitors to enter the marketplace and changes can often occur in a matter of months

Introduction by Sofema Online (SOL) www.sofemaonline.com

Sooner or Later!........... Foreign Object Debris - Becomes - Foreign Object Damage!

FOD-prevention programs can minimize FOD and its effects. According to experience, a program to control airport FOD is most effective when it addresses four main areas:

1/ Training
2/ Inspection by the airline, airport, and airplane handling agency personnel
3/ Maintenance
4/ Co-operation and co-ordination.

Introduced by SofemaOnline (SOL) www.sofemaonline.com considerations related to Leadership in Aviation.

How Important is Effective Leadership?

The simple answer is very. The Aviation Leader heads up a system that is focused on delivering an aviation product or services which has safety consequences.

Leadership is a combination of personal attributes together with a broad set of skills.

Poor or ineffective leadership is a weak link in a chain that breeds other system weaknesses as well as myriad inefficiencies ultimately leading to both poor performance and wasted investment.

Understand the methodology and challenges to enable the implementation of the most effective process to manage maintenance errors.
To develop best practice techniques for managing an effective Maintenance Error Management System using MEDA.
In addition, delegates will understand how to develop organizational, specific MEDA programs for use within the organization.

SofemaOnline (SOL) considers the availability of supporting courses to support the role of Maintenance Instructor delivered online through our virtual aviation academy. 

Introduction

EASA Part 145 and its forebear JAR 145 is a mature regulatory environment with nearly 30 years of development within the European Arena.

There is the increasing focus being brought to bear regarding the importance of managing competence within the workplace and it is for the reason that both EASA & European Regulatory Authorities are expecting that EASA Part 145 Organisations manage the competence of employees within the 145!

Considerations for the availability of supporting EASA Part 145 Maintenance courses delivered online through our virtual aviation academy.

Introduction

EASA Part 145 and its forebear JAR 145 is a mature regulatory environment with nearly 30 years of development within the European Arena.

There is the increasing focus being brought to bear regarding the importance of managing competence within the workplace and it is for the reason that both EASA & European Regulatory Authorities are expecting that EASA Part 145 Organisations manage the competence of employees within the 145!