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Sofema Online (SOL) www.sofemaonline.com considers the role of Marketing Based on Product Life Cycle

Introduction – What is the Product Life Cycle (PLC)?

Typically, all Products have a beginning, middle, and ending and the Product Life Cycle describes the stages of a product from launch to being discontinued.

Product marketing managers must introduce their new product while it's relatively unknown and production is small.

It is well known that there is a high failure rate of new products and an effective marketing process is essential to support successful delivery. Therefore it is important to review your portfolio to understand which stage your products or services have reached across your portfolio of all products and to assess the market share.

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Sofema Online (SOL) www.sofemaonline.com considers the opportunity to introduce segmentation into the Marketing Mix

What is Marketing Segmentation?

Market segmentation is essentially a technique to allow the division of our target market into smaller and more manageable groups based on a number of common metrics to permit.

Market Segmentation recognizes that customers of each market segment have characteristics that we can leverage to advance our marketing efforts by enabling better communication and engagement with our customers.

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Introduction – Achieving Marketing Success through Promotions

Without a doubt, promotional marketing is a key driver to successful sales & never more so than when we are considering the online sales potential of our business.

Delivering customer satisfaction through the medium of a bonus, benefit or discount provides an opportunity for improved customer engagement.

Used carefully such strategies can drive both sales and improved return on investment ROI.

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SofemaOnline (SOL) www.sofemaonline.com considers the optimum process for Effective Marketing using Data-Driven Advertising

Introduction - What is Data-Driven Marketing?

Data-driven marketing is used to describe approaches to optimizing our marketing communications based on customer information.

Effective use of customer data allows us to anticipate their needs, wishes, and even potential future behaviors.

A detailed insight into our customers enables us to develop personalized marketing strategies and thus to improve our return on investment (ROI).

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SofemaOnline (SOL) considers the optimum process for Effective Marketing Perceptual Mapping

Positioning Considerations

Part of the company psyche is to understand where we want to be positioned related to our competitors.

Companies use differentiated brand benefits as a way to stand out from competitors. Ultimately our customers are going to decide how they will react to a company's brand and will “self” position relative to other businesses.

Therefore, we can use an assessment of our position to understand how the company's brand fits into targeted market segments relative to its competitors.

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Sofema Online (SOL) www.sofemaonline.com considers the optimum process for Marketing Excellence

Introduction to your Strategic Marketing Process

Strategic market planning could be described as utilization of best practices as well as analysis and carefully made decisions to develop a plan with what we believe is the highest likelihood of success.

Your marketing effort should be driven by your strategic process with the following aspirations

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Sofema Online (SOL) www.sofemaonline.com Considers the Importance of Electrical Wiring Interconnect System (EWIS Practical Training to support the Competence Development of Aircraft Inspectors.

Introduction

Following investigations in the aftermath of Flight TWA800 and Swissair 111, a detailed investigation was performed by the Ageing Transport System Rulemaking Advisory Committee ATSRAC into the effectiveness of the Inspection Process carried out during maintenance activities.

After some years of Investigation, it was understood that there were a number of shortcomings observed which has translated into the need for specific training to manage electrical wiring inspection standards.

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Overview by Sofema Online (SOL) www.sofemaonline.com

Concerning

Safety Management Systems in Continuing Airworthiness Management Organisations and Alleviations for general aviation aircraft concerning maintenance and continuing airworthiness management

Authors Note

          » This was laying the foundation for the Introduction of

o   Part ML for aircraft below 2730 Kg

o   Part CAMO – To Replace Part M Subpart G & Introduce SMS & Management System (Opinion No 05/2016)

o   Part CAO – To Replace Part M Subpart F and introduce CAW management as an option

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Considerations reviewed by Sofema Online (SOL) www.sofemaonline.com ref EU Regulation 1321/2014 - M.A.904 as amended by Regulation (EU) 2019/1383

When importing an aircraft onto a Member State register from a third country or from a regulatory system where Regulation (EU) 2018/1139 does not apply, the applicant shall:

- Apply to the competent authority of the Member State of registry for the issuance of a new airworthiness certificate in accordance with Annex I (Part-21) to Regulation (EU) No 748/2012

- For aircraft other than new, have an airworthiness review carried out in accordance with point M.A.901

- Have all maintenance carried out to comply with the AMP approved in accordance with point M.A.302

-  When satisfied that the aircraft is in compliance with the relevant requirements, The organisation performing the airworthiness review, shall send a documented recommendation for the issuance of an airworthiness review certificate to the competent authority of the Member State of registry

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CAMO Considerations Related to the Issue of EASA Airworthiness Review Certificate (ARC)

Considerations by Sofema Online (SOL) www.sofemaonline.com

Introduction

The issuance of the airworthiness review certificate (ARC) by the airworthiness review staff only certifies that the aircraft is considered airworthy in relation to the scope of the airworthiness review performed and the fact that the airworthiness review staff are not aware of instances of non-compliance which endanger flight safety. Furthermore, it only certifies that the aircraft is considered airworthy at the time of the review.

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Presented by Sofema Online (SOL) www.sofemaonline.com

Issued by EASA Competent Authority (CA) 

Reasons Why CA will issue the ARC

» Whenever circumstances reveal the existence of a potential risk to aviation safety

»  When the continuing airworthiness of the aircraft is managed by a CAMO or CAO which has its principal place of business located in a third country

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REGULATION (EU) 2018/ 1139 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL - of 4 July 2018 - on common rules in the field of civil aviation and establishing a European Union Aviation Safety Agency.

General Introduction

      » Crew members and, as appropriate, all other operations personnel

o   Familiar with applicable laws, regulations, and procedures, pertinent to the performance of their duties, prescribed for the areas to be traversed, the aerodromes used, and the air navigation facilities

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Dangerous Goods Awareness Training is essential for all persons who are connected with the aviation process involving passengers, baggage & cargo.

» Awareness of what exactly constitutes Dangerous Goods is essentially to ensure the safe handling and shipping of these goods.
» Knowledge regarding responsibility & liability should be understood by every person who is involved with passengers, cargo, baggage & security of the process.
» All DG materials and products must be packed, handled, and transported in such a way as to prevent accidents.

Why Choose Sofema Online for your Dangerous Goods Awareness Training?

» Sofema Online has been providing online fully compliant Dangerous Goods Awareness Training for over 5 years
» All online material is updated annually and remains current.
»Sofema Online Dangerous Goods Awareness Training is supported by European Cargo and Aviation Services Ltd.

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Review of Commission Implementing Regulation - 2020/1159 of 5 August 2020 amending Regulations (EU) No 1321/2014 and (EU) No 2015/640 as regards the introduction of new additional airworthiness requirements

Overview by Sofema Online (SOL) www.sofemaonline.com

Introduction

An aircraft, the design of which has already been certified, is not required to comply with an updated version of CS when it is produced or while in service.

Therefore compliance of such aircraft with additional airworthiness requirements that were not included in the initial CS at the time of certification of design should be introduced.

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Considerations provided by Sofema Online (SOL) www.sofemaonline.com 

Sofema Online Looks at the basic criteria which is applied to the UAE Regulatory Environment related to Pilot Training. 

Pilot Training - General

       » Trainee

o   Mature Education & Physical

o   Acquire & demonstrate theoretical knowledge and practical skill.

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Sofema Online (SOL) www.sofemaonline.com considers the importance of setting the correct pricing

Introduction

Developing both a credible price structure together with an efficient pricing strategy is an important aspect of business success.

       » How are the products arranged to show their value
       » How to direct customers to a profitable choice
       » How to Upsell
       » The Effect of using Price Anchors

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Considerations by Sofema Online (SOL) www.sofemaonline.com 

Introduction - CAMO.A.125 Terms of approval and privileges of the organization (EU) 2020/270 

An organization approved in accordance with this Annex may: 

      » Extend an airworthiness review certificate under the conditions of point M.A.901(f) of Annex I (Part-M) or point ML.A.901(c)of Annex Vb (Part-ML), as applicable.
      » Located within a Member State

o   May additionally be approved to carry out airworthiness reviews in accordance with point M.A.901 of Annex I (Part-M) or point ML.A.903 of Annex Vb (Part-ML) as applicable, and:

o   Issue the related airworthiness review certificate and extend it in due time under the conditions of point M.A.901(c)(2) and point M.A.901(e)(2) of Annex I (Part-M) or point ML.A.901(c) of Annex Vb (Part-ML), as applicable;

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Sofema Aviation Services (SAS) www.sassofia.com and Sofema Online (SOL) www.sofemaonline.com offer Classroom, Webinar & Online Training I.A.W the requirements of GM2 CAMO.A.305(g) Personnel requirements training syllabus for initial safety training.

This document considers the situation related to organizations that are able to demonstrate partial compliance with the regulatory obligation and how they may demonstrate compliance.

Commented Steve Bentley CEO of Sofema “Understanding both the importance of the required training and the number of CAMO delegates who will need to demonstrate compliance with EASA Part CAMO Regulatory Requirements. Sofema has developed a training course which carefully covers in detail every element of the required syllabus - The course is 3 days in the classroom (It has to be to cover the subject matter!) It is also available with a voice-over (not slide reading rather complementary to the content of the slide) - This course has been audited multiple times and found to meet the training objective of GM2 CAMO.A.305(g).”

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At Sofema Online (SOL) www.sofemaonline.com we know this fact for sure

      » Sofema delegates benefit from taking SOL Courses – because they tell us!
      » Since Jan 2020 over 15,000 people have enrolled for Sofema Online Regulatory & vocational training courses

Sofema Online Status

2019 was a Real Turning Point for Sofema Aviation Services! It was the year where we achieved 25,000 satisfied customers.

With more than 550 Classroom www.sassofia.com & 220 Online Courses with www.sofemaonline.com, we are confident we can meet and usually exceed your expectations in a professional & cost-effective way. 

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Considerations provided by Sofema Online (SOL) www.sofemaonline.com 

Article 13 - Certification, Oversight & Enforcement

       » To ensure compliance with the CAR’s, the CA will:

o   Assess the applications & issue or renew certificates and receive declarations

o   Perform oversight of

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