Blog posts tagged in Aviation Leadership Diploma

Sofema Online (SOL) www.sofemaonline.com considers the relationship between marketing & economics.

Introduction

The price of a product is determined by the law of supply and demand. Consumers have a desire to acquire a product, and producers manufacture a supply to meet this demand.

The equilibrium market price of a good is the price at which quantity supplied equals quantity demanded. Graphically, the supply and demand curves intersect at the equilibrium price.

Essentially we can consider that Marketing is a bringing together of economics and psychology. We could even consider that marketing may be considered as a sub-element of economics.

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SofemaOnline (SOL) www.sofemaonline.com Discusses the function of Margin within the Marketing Environment 

Introduction – What do we understand by Margin Considerations in Marketing Distribution Channel Considerations

Whilst Profit margin is not considered a particularly complex ratio it is nevertheless a very important indicator of the efficiency of our business.

Note - Net profit margin is a far better representation of financial health than revenues alone. (consider It is possible to increase your company's earnings while decreasing your profit margin)

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Sofema Online (SOL) www.sofemaonline.com considers Distribution Channels 

Introduction – What do we understand by Marketing Distribution Channel Considerations

Placement or product distribution is always going to be a major consideration whether you’re selling a physical product, software application or digital service.

      » Where are people going to find your products or services?
      » Where can they purchase them?
      » Where are they going to use them?
      » How are you going to manage inventory?

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Sofema Online (SOL) www.sofemaonline.com considers the role of Marketing Based on Product Life Cycle

Introduction – What is the Product Life Cycle (PLC)?

Typically, all Products have a beginning, middle, and ending and the Product Life Cycle describes the stages of a product from launch to being discontinued.

Product marketing managers must introduce their new product while it's relatively unknown and production is small.

It is well known that there is a high failure rate of new products and an effective marketing process is essential to support successful delivery. Therefore it is important to review your portfolio to understand which stage your products or services have reached across your portfolio of all products and to assess the market share.

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Sofema Online (SOL) www.sofemaonline.com considers the opportunity to introduce segmentation into the Marketing Mix

What is Marketing Segmentation?

Market segmentation is essentially a technique to allow the division of our target market into smaller and more manageable groups based on a number of common metrics to permit.

Market Segmentation recognizes that customers of each market segment have characteristics that we can leverage to advance our marketing efforts by enabling better communication and engagement with our customers.

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Introduction – Achieving Marketing Success through Promotions

Without a doubt, promotional marketing is a key driver to successful sales & never more so than when we are considering the online sales potential of our business.

Delivering customer satisfaction through the medium of a bonus, benefit or discount provides an opportunity for improved customer engagement.

Used carefully such strategies can drive both sales and improved return on investment ROI.

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SofemaOnline (SOL) www.sofemaonline.com considers the optimum process for Effective Marketing using Data-Driven Advertising

Introduction - What is Data-Driven Marketing?

Data-driven marketing is used to describe approaches to optimizing our marketing communications based on customer information.

Effective use of customer data allows us to anticipate their needs, wishes, and even potential future behaviors.

A detailed insight into our customers enables us to develop personalized marketing strategies and thus to improve our return on investment (ROI).

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SofemaOnline (SOL) considers the optimum process for Effective Marketing Perceptual Mapping

Positioning Considerations

Part of the company psyche is to understand where we want to be positioned related to our competitors.

Companies use differentiated brand benefits as a way to stand out from competitors. Ultimately our customers are going to decide how they will react to a company's brand and will “self” position relative to other businesses.

Therefore, we can use an assessment of our position to understand how the company's brand fits into targeted market segments relative to its competitors.

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Sofema Online (SOL) www.sofemaonline.com considers the optimum process for Marketing Excellence

Introduction to your Strategic Marketing Process

Strategic market planning could be described as utilization of best practices as well as analysis and carefully made decisions to develop a plan with what we believe is the highest likelihood of success.

Your marketing effort should be driven by your strategic process with the following aspirations

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Introduction - Why to Transform?

       » To improve employee engagement & belonging to the organization
       » To encourage employee investment into the long-term well-being & development of the organization.
       » Valued employees are typically more productive when they feel valued.

What is Cultural Transformation?

Essentially it is a process that can understand, measure, and move the company culture to a higher place based on this understanding of the organizational objectives related to cultural aspirations.

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Sofema Online (SOL) www.sofemaonline.com looks at the core principles which enable us to deliver operational excellence within our organizations.

Introduction – What do we mean by Operational Excellence.?

Operational Excellence can be described as  “A philosophy of the workplace where problem-solving, teamwork, and leadership results in the ongoing improvement in an organization.

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Sofema Online (SOL) www.sofemaonline.com looks at the best practices which lead to operational excellence.

Introduction – What do we mean by Operational Excellence.?

Developing Technologies are able to quickly disrupt the status quo of what could be considered as traditional industries and the conventional marketplace.

There are no longer significant barriers for competitors to enter the marketplace and changes can often occur in a matter of months

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Sofema Online (SOL) www.sofemaonline.com considers the factors which make Aviation Leadership Development Skills Training Course Stand Out!

Please see the following link to the course details - https://sofemaonline.com/lms/courses/148-aviation-leadership-and-management-skills-development-leadership-skills/preview

Introduction to Positive Attributes of Leaders

Leaders are aware of the potential impact of their decision, good or bad, and have the capacity to make what can be hard decisions. Moreover, leaders know what they want to achieve and have the strength of character to pursue their objectives even in the face of opposition and often in spite of failures.

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SofemaOnline (SOL) www.sofemaonline.com considers the best practices to achieve the desired outcome when dealing with Workplace Conflict Management within an Aviation Environment.

How to Handle Conflict? (Thomas-Kilmann Method)

Essentially there are 5 basic possibilities related to the challenge of dealing with Conflict they are:

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Posted by on in Regulatory

How to Write a Business Plan Presented by SofemaOnline (SOL)

Introduction

Business plans usually include detailed information which is not only essential but can improve significantly the chance of success.

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It is a simple truth that Effective Managers and Team Leaders enable the development and optimization of our business leading to opportunities to drive efficiency and cost-saving.

As well as focusing on the needs of the Manager and Business area owner to respond in an effective way to the challenge of managing a team. The training courses support effective communication strategies and provide for an understanding of the various techniques used in effective management. 

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Posted by on in Regulatory

Sofema Online(SOL) www.sofemaonline.com offers survival guidance for your business.

Please see the end of the article for the SOL Aviation Leadership Diploma Program - Grow your management competency with this early bird special offer.

https://sofemaonline.com/60-coming-soon/400-aviation-leadership-management-skills-development-diploma

Share Status with Financial Providers – No surprises

Banks very quickly become nervous so ensure regular dialogue with your lender always provides the earliest possible warning so that the best outcomes can be achieved.

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Posted by on in Regulatory

Sofema Online(SOL) www.sofemaonline.com offers survival guidance for your business

Please see the end of the article for the SOL Aviation Leadership Diploma Program -Grow your management competency with this early bird special offer.

Use the Team Approach to Optimisation

Without doubt the front-line staff have the highest level of exposure to any shortfalls. Therefore it is worth to engage with team members and to encourage them to propose ways to streamline and simplify processes and to identify cost reductions leading to efficiencies.

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