Blog posts tagged in Management

Sofema Online (SOL) www.sofemaonline.com considers the opportunity to introduce segmentation into the Marketing Mix

What is Marketing Segmentation?

Market segmentation is essentially a technique to allow the division of our target market into smaller and more manageable groups based on a number of common metrics to permit.

Market Segmentation recognizes that customers of each market segment have characteristics that we can leverage to advance our marketing efforts by enabling better communication and engagement with our customers.

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Introduction – Achieving Marketing Success through Promotions

Without a doubt, promotional marketing is a key driver to successful sales & never more so than when we are considering the online sales potential of our business.

Delivering customer satisfaction through the medium of a bonus, benefit or discount provides an opportunity for improved customer engagement.

Used carefully such strategies can drive both sales and improved return on investment ROI.

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SofemaOnline (SOL) www.sofemaonline.com considers the optimum process for Effective Marketing using Data-Driven Advertising

Introduction - What is Data-Driven Marketing?

Data-driven marketing is used to describe approaches to optimizing our marketing communications based on customer information.

Effective use of customer data allows us to anticipate their needs, wishes, and even potential future behaviors.

A detailed insight into our customers enables us to develop personalized marketing strategies and thus to improve our return on investment (ROI).

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Sofema Online (SOL) www.sofemaonline.com looks at the core principles which enable us to deliver operational excellence within our organizations.

Introduction – What do we mean by Operational Excellence.?

Operational Excellence can be described as  “A philosophy of the workplace where problem-solving, teamwork, and leadership results in the ongoing improvement in an organization.

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Sofema Online (SOL) www.sofemaonline.com looks at the best practices which lead to operational excellence.

Introduction – What do we mean by Operational Excellence.?

Developing Technologies are able to quickly disrupt the status quo of what could be considered as traditional industries and the conventional marketplace.

There are no longer significant barriers for competitors to enter the marketplace and changes can often occur in a matter of months

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Introduction by Sofema Online (SOL) www.sofemaonline.com

Sooner or Later!........... Foreign Object Debris - Becomes - Foreign Object Damage!

FOD-prevention programs can minimize FOD and its effects. According to experience, a program to control airport FOD is most effective when it addresses four main areas:

1/ Training
2/ Inspection by the airline, airport, and airplane handling agency personnel
3/ Maintenance
4/ Co-operation and co-ordination.

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Introduced by SofemaOnline (SOL) www.sofemaonline.com considerations related to Leadership in Aviation.

How Important is Effective Leadership?

The simple answer is very. The Aviation Leader heads up a system that is focused on delivering an aviation product or services which has safety consequences.

Leadership is a combination of personal attributes together with a broad set of skills.

Poor or ineffective leadership is a weak link in a chain that breeds other system weaknesses as well as myriad inefficiencies ultimately leading to both poor performance and wasted investment.

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Understand the methodology and challenges to enable the implementation of the most effective process to manage maintenance errors.
To develop best practice techniques for managing an effective Maintenance Error Management System using MEDA.
In addition, delegates will understand how to develop organizational, specific MEDA programs for use within the organization.

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SofemaOnline (SOL) considers the availability of supporting courses to support the role of Maintenance Instructor delivered online through our virtual aviation academy. 

Introduction

EASA Part 145 and its forebear JAR 145 is a mature regulatory environment with nearly 30 years of development within the European Arena.

There is the increasing focus being brought to bear regarding the importance of managing competence within the workplace and it is for the reason that both EASA & European Regulatory Authorities are expecting that EASA Part 145 Organisations manage the competence of employees within the 145!

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Considerations for the availability of supporting EASA Part 145 Maintenance courses delivered online through our virtual aviation academy.

Introduction

EASA Part 145 and its forebear JAR 145 is a mature regulatory environment with nearly 30 years of development within the European Arena.

There is the increasing focus being brought to bear regarding the importance of managing competence within the workplace and it is for the reason that both EASA & European Regulatory Authorities are expecting that EASA Part 145 Organisations manage the competence of employees within the 145!

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FDM Data Analysis Introduction

Introduction

EASA Compliant Flight Data Monitoring (FDM) is the exploitation of flight data to support an understanding of the various exposures, the knowledge of which, may successfully lead to the development of mitigations which can be employed to enhance flight safety.

Aircrafts are analysed to identify any exceedances (a specialist task typically performed using software tools). Analysts can analyse data from normal ops to identify trends before there is a significant event or incident.

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The amount of Digital Data available in modern aircraft facilitates FDM providing the opportunity for effective analysis which is essential to provide for the best decisions regarding both the performance of flight crew as well as the aircraft systems and processes.

Aircraft are analysed to identify any exceedances (a specialist task typically performed using software tools).

Gathering FDM Data

Traditionally, data needs to be downloaded to a removable disk regularly before the data is lost. But latest technologies allow wireless data transmission from recorders to the ground station, which is more accessible for research and monitoring purposes.

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What is Flight Operational Quality Assurance (FOQA)?

Even though Aviation is probably the safest form of mass transport, there remains an inherent obligation to reduce exposure and thereby drive down accident rates.

Operational Flight Data Monitoring, known more recently as Flight Operational Quality Assurance (FOQA), is probably the most important safety tool available to aviation.

Essentially Flight Data Monitoring (FDM) is the exploitation of flight data to support an understanding of the various exposures, the knowledge of which, may successfully lead to the development of mitigations which can be employed to enhance flight safety.

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SofemaOnline www.sofemaonline.com takes a looks at a typical FDM configuration

Primary Objective

According to Commission Regulation (EU) 965/2012, “Flight Data Monitoring (FDM) means the proactive and non-punitive use of digital flight data from routine operations to improve aviation safety”.

European regulations expect the National Aviation Authority – NAA (competent authority) to have oversight of the Management Systems of their aircraft operators.

An EASA Flight Data Monitoring System (FDM) provides a set of tools for the operator to monitor operational safety. (FDM becomes the main data sources for monitoring the operational safety level.)

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Posted by on in Regulatory

Introduction

The Key to a successful delivery of “CAMO” Continuing Airworthiness is without doubt “Core Competency” across the key business elements of Continuing Airworthiness Manager (CAM), Maintenance Planning (MP), Engineering (Eng), Reliability (REL) and Tech Records (T/L).

Remember that the goal of EASA compliance is a step on the journey and not the destination – the focus of any effective Continuing Airworthiness Management Organisation (CAMO) should be to maximize the availability, reliability and safety of the fleet as well as focusing on a reduction in maintenance costs.

EASA Focus is shifting to a Performance Based Approach to Regulation

A “Performance Based Approach” brings to the fore two challenges:

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SofemaOnline (SOL) www.sofemaonline.com considers the challenges of Public Speaking and how we can benefit from a knowledge of non verbal techniques

Realities of Non Verbal Communication

Lets Consider a few of the realities we face related to Non Verbal Communication Techniques.

Our words only count for small percentage of the actual success of our message, in fact the major part of our message is transmitted by our Body Language, Facial Expression as well as the tone of our voice.

Our audience is generally looking for a positive experience – they are not expecting to be subjected to negative feelings and emotions.

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SofemaOnline (www.sofemaonline.com) looks at effective use of PowerPoint to support Presentations

PowerPoint slides are an excellent tool and aid to learning particularly if used effectively and can emphasise a point as well as provide humour and at the same time become an anchor for a message.

Consider some PowerPoint (PPT) challenges which we face as trainers:

a) It is possible to “hide” behind a PPT presentation

b) It can overload with information

c) The content may not be strong

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SofemaOnline (SOL) www.sofemaonline.com looks at the role of icebreakers in Public Speaking

What is an Ice Breaker?

Ice breakers serve a multiple purpose by helping to relax the participants as well as building an open relationship and fostering a team relationship.

Ice breakers which appear spontaneous travel better and can be more effective than those which appear to mechanical in delivery. Always be non-judgmental with your communication to the delegates.

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An Aviation Leadership and Management Skills Development Blog

Introduction

Let’s consider why are we making the presentation or speech, as well as to consider the reason the audience is in front of us?

Our first goal should be to get the message across to our audience that our objectives are in alignment - means that “their goals” are “our goals”. If we achieve this we should find the audience receptive.

Win over your audience by sharing that you respect their time and you do not intend waste it. That you are prepared and looking forward to sharing the information within your presentation.

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Sofema Aviation Services www.sassofia.com looks at the challenges to ensure we deliver the strongest possible presentation

Presentation is the Key to Success

The challenge is to maximum the effectiveness of the time we can commit to developing the presentation. Typically, you will be time constrained with many obligations. Nevertheless, it is essential we complete all the elements to prepare a presentation which:

a) We can be proud off

b) More importantly it is well received by the audience or delegates

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