Recent blog posts

Sofema Aviation Services (SAS) www.sassofia.com Reviews Key Elements of an LVO system

Operators

Low Visibility OPS may only be conducted under strict conditions, which are described fully in Subpart E: Low Visibility Operations (LVO).

Successful low visibility operations require a team effort, correct coordination, and ensuring that all safety levels are maintained throughout the low visibility operational process.

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Sharing a view - Steve Bentley CEO of Sofema offers his take on how we interpret the terms QA & QC

Introduction - Is there a difference between EASA/FAA & ISO? Interpretation of Quality Assurance & Quality Control?

Well yes but first let's start with this interpretation (not mine) - Quality Glossary Definition: Quality assurance/quality control (QA/QC)

      » Quality assurance and quality control are two aspects of quality management.
      » While some quality assurance and quality control activities are interrelated, the two are defined differently.
      » Typically, QA activities and responsibilities cover virtually all of the quality system in one fashion or another,
      » While QC is a subset of the QA activities.
      » Also, elements in the quality system might not be specifically covered by QA/QC activities and responsibilities but may involve QA and QC.

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Considerations provided by Sofema Aviation Services (SAS) www.sassofia.com

EASA Background – Qualified Entities

With the introduction of Basic Regulation EC 216/2008, EASA defined a Qualified Entity in the following way: "qualified entity" shall mean a body which may be allocated a specific certification task by, and under the control and the responsibility of, the Agency or national aviation authority.

The role of Qualified Entity is therefore viewed in the context of the provision of support to EASA, specifically in the field of certification activities.

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Sofema Online (SOL) www.sofemaonline.com considers the relationship between marketing & economics.

Introduction

The price of a product is determined by the law of supply and demand. Consumers have a desire to acquire a product, and producers manufacture a supply to meet this demand.

The equilibrium market price of a good is the price at which quantity supplied equals quantity demanded. Graphically, the supply and demand curves intersect at the equilibrium price.

Essentially we can consider that Marketing is a bringing together of economics and psychology. We could even consider that marketing may be considered as a sub-element of economics.

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SofemaOnline (SOL) www.sofemaonline.com Discusses the function of Margin within the Marketing Environment 

Introduction – What do we understand by Margin Considerations in Marketing Distribution Channel Considerations

Whilst Profit margin is not considered a particularly complex ratio it is nevertheless a very important indicator of the efficiency of our business.

Note - Net profit margin is a far better representation of financial health than revenues alone. (consider It is possible to increase your company's earnings while decreasing your profit margin)

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Sofema Online (SOL) www.sofemaonline.com considers Distribution Channels 

Introduction – What do we understand by Marketing Distribution Channel Considerations

Placement or product distribution is always going to be a major consideration whether you’re selling a physical product, software application or digital service.

      » Where are people going to find your products or services?
      » Where can they purchase them?
      » Where are they going to use them?
      » How are you going to manage inventory?

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Sofema Online (SOL) www.sofemaonline.com considers the role of Marketing Based on Product Life Cycle

Introduction – What is the Product Life Cycle (PLC)?

Typically, all Products have a beginning, middle, and ending and the Product Life Cycle describes the stages of a product from launch to being discontinued.

Product marketing managers must introduce their new product while it's relatively unknown and production is small.

It is well known that there is a high failure rate of new products and an effective marketing process is essential to support successful delivery. Therefore it is important to review your portfolio to understand which stage your products or services have reached across your portfolio of all products and to assess the market share.

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Sofema Online (SOL) www.sofemaonline.com considers the opportunity to introduce segmentation into the Marketing Mix

What is Marketing Segmentation?

Market segmentation is essentially a technique to allow the division of our target market into smaller and more manageable groups based on a number of common metrics to permit.

Market Segmentation recognizes that customers of each market segment have characteristics that we can leverage to advance our marketing efforts by enabling better communication and engagement with our customers.

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Introduction – Achieving Marketing Success through Promotions

Without a doubt, promotional marketing is a key driver to successful sales & never more so than when we are considering the online sales potential of our business.

Delivering customer satisfaction through the medium of a bonus, benefit or discount provides an opportunity for improved customer engagement.

Used carefully such strategies can drive both sales and improved return on investment ROI.

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SofemaOnline (SOL) www.sofemaonline.com considers the optimum process for Effective Marketing using Data-Driven Advertising

Introduction - What is Data-Driven Marketing?

Data-driven marketing is used to describe approaches to optimizing our marketing communications based on customer information.

Effective use of customer data allows us to anticipate their needs, wishes, and even potential future behaviors.

A detailed insight into our customers enables us to develop personalized marketing strategies and thus to improve our return on investment (ROI).

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SofemaOnline (SOL) considers the optimum process for Effective Marketing Perceptual Mapping

Positioning Considerations

Part of the company psyche is to understand where we want to be positioned related to our competitors.

Companies use differentiated brand benefits as a way to stand out from competitors. Ultimately our customers are going to decide how they will react to a company's brand and will “self” position relative to other businesses.

Therefore, we can use an assessment of our position to understand how the company's brand fits into targeted market segments relative to its competitors.

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Sofema Online (SOL) www.sofemaonline.com considers the optimum process for Marketing Excellence

Introduction to your Strategic Marketing Process

Strategic market planning could be described as utilization of best practices as well as analysis and carefully made decisions to develop a plan with what we believe is the highest likelihood of success.

Your marketing effort should be driven by your strategic process with the following aspirations

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Sofema Online (SOL) www.sofemaonline.com Considers the Importance of Electrical Wiring Interconnect System (EWIS Practical Training to support the Competence Development of Aircraft Inspectors.

Introduction

Following investigations in the aftermath of Flight TWA800 and Swissair 111, a detailed investigation was performed by the Ageing Transport System Rulemaking Advisory Committee ATSRAC into the effectiveness of the Inspection Process carried out during maintenance activities.

After some years of Investigation, it was understood that there were a number of shortcomings observed which has translated into the need for specific training to manage electrical wiring inspection standards.

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Overview by Sofema Online (SOL) www.sofemaonline.com

Concerning

Safety Management Systems in Continuing Airworthiness Management Organisations and Alleviations for general aviation aircraft concerning maintenance and continuing airworthiness management

Authors Note

          » This was laying the foundation for the Introduction of

o   Part ML for aircraft below 2730 Kg

o   Part CAMO – To Replace Part M Subpart G & Introduce SMS & Management System (Opinion No 05/2016)

o   Part CAO – To Replace Part M Subpart F and introduce CAW management as an option

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Considerations reviewed by Sofema Online (SOL) www.sofemaonline.com ref EU Regulation 1321/2014 - M.A.904 as amended by Regulation (EU) 2019/1383

When importing an aircraft onto a Member State register from a third country or from a regulatory system where Regulation (EU) 2018/1139 does not apply, the applicant shall:

- Apply to the competent authority of the Member State of registry for the issuance of a new airworthiness certificate in accordance with Annex I (Part-21) to Regulation (EU) No 748/2012

- For aircraft other than new, have an airworthiness review carried out in accordance with point M.A.901

- Have all maintenance carried out to comply with the AMP approved in accordance with point M.A.302

-  When satisfied that the aircraft is in compliance with the relevant requirements, The organisation performing the airworthiness review, shall send a documented recommendation for the issuance of an airworthiness review certificate to the competent authority of the Member State of registry

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CAMO Considerations Related to the Issue of EASA Airworthiness Review Certificate (ARC)

Considerations by Sofema Online (SOL) www.sofemaonline.com

Introduction

The issuance of the airworthiness review certificate (ARC) by the airworthiness review staff only certifies that the aircraft is considered airworthy in relation to the scope of the airworthiness review performed and the fact that the airworthiness review staff are not aware of instances of non-compliance which endanger flight safety. Furthermore, it only certifies that the aircraft is considered airworthy at the time of the review.

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Presented by Sofema Online (SOL) www.sofemaonline.com

Issued by EASA Competent Authority (CA) 

Reasons Why CA will issue the ARC

» Whenever circumstances reveal the existence of a potential risk to aviation safety

»  When the continuing airworthiness of the aircraft is managed by a CAMO or CAO which has its principal place of business located in a third country

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REGULATION (EU) 2018/ 1139 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL - of 4 July 2018 - on common rules in the field of civil aviation and establishing a European Union Aviation Safety Agency.

General Introduction

      » Crew members and, as appropriate, all other operations personnel

o   Familiar with applicable laws, regulations, and procedures, pertinent to the performance of their duties, prescribed for the areas to be traversed, the aerodromes used, and the air navigation facilities

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Dangerous Goods Awareness Training is essential for all persons who are connected with the aviation process involving passengers, baggage & cargo.

» Awareness of what exactly constitutes Dangerous Goods is essentially to ensure the safe handling and shipping of these goods.
» Knowledge regarding responsibility & liability should be understood by every person who is involved with passengers, cargo, baggage & security of the process.
» All DG materials and products must be packed, handled, and transported in such a way as to prevent accidents.

Why Choose Sofema Online for your Dangerous Goods Awareness Training?

» Sofema Online has been providing online fully compliant Dangerous Goods Awareness Training for over 5 years
» All online material is updated annually and remains current.
»Sofema Online Dangerous Goods Awareness Training is supported by European Cargo and Aviation Services Ltd.

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Review of Commission Implementing Regulation - 2020/1159 of 5 August 2020 amending Regulations (EU) No 1321/2014 and (EU) No 2015/640 as regards the introduction of new additional airworthiness requirements

Overview by Sofema Online (SOL) www.sofemaonline.com

Introduction

An aircraft, the design of which has already been certified, is not required to comply with an updated version of CS when it is produced or while in service.

Therefore compliance of such aircraft with additional airworthiness requirements that were not included in the initial CS at the time of certification of design should be introduced.

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