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What is Peer Pressure?

Peer pressure is the pressure we feel to do what our group or peers expect of us. Peer pressure is closely linked to organizational norms and culture.

We consider peers as people who are part of our own social group, so the term "peer pressure" means the influence that peers can have on each other. The term "peer pressure" is not usually used to describe socially desirable behaviours, rather a degree of pressure to conform to the "group norms".