Aviation Leadership Change Management Communication and Overcoming Resistance to Change

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Sofema Online (SOL) www.sofemaonline.com considers best practices together with the biggest challenges concerning effective communication of organisational business change.


Effective communication is a critical component of successful change management in the workplace. It is important to develop a clear communication plan which outlines the key messages, channels, and timing of your communication. The communication should be focused and aimed specifically at the target audience.

Note - People tend to be naturally resistant to change because it can be uncomfortable or disruptive to their established routines or ways of doing things. This can make it difficult to effectively communicate the need for change and get buy-in from all parties.

>> If the communication about the change is vague or lacks specific details, people may not fully understand what is happening or why it is necessary.

>> Communicating change at the wrong time can lead to confusion or resistance. For example, if the communication is made too late in the process, people may feel like they were left out of important decisions.

>> If there are breakdowns in the communication process, such as misinterpretation, miscommunication, or lack of follow-up, it can cause confusion and resistance.

Developing Positive Communication Channels

Create a sense of urgency around the change by highlighting the risks of not implementing it. This will help employees understand why the change is necessary and motivate them to support it.

Communicating and overcoming resistance to change is a critical component of successful change management.

>> To reach a wider audience and ensure that your messages are received and understood by everyone, use a range of channels such as:

>> Emails

>> Newsletters

>> Town hall meetings.

>> Video messages.

>> Intranet and Social media.

>> Be open and honest about the reasons for the change, the impact it will have on the organization and the individuals affected. This builds trust and reduces resistance to change.

>> Listen actively and encourage feedback regarding the concerns and questions raised by employees. 

>> Address all concerns and answer their questions honestly and promptly.

>> Celebrate small successes along the way to keep everyone motivated and engaged.

>> Recognize the efforts of employees who have contributed to the success of the change initiative.

>> Managers should lead by example and demonstrate their support for the change. (This will help create a culture of acceptance and encourage others to follow suit.)

Note – Managers can be powerful advocates for change and help to support the communication effort. It is important to ensure that all managers are equipped with the necessary communication skills to handle difficult conversations and deliver key messages effectively.

Meeting the Challenges

To overcome the majority of challenges, it is important to develop a comprehensive communication strategy that addresses the needs and concerns of all stakeholders, provides clear and specific information, and establishes trust and transparency throughout the process.

>> People are more likely to accept and embrace change if they understand the reasons behind it and how it will benefit them.

>> Be transparent and clear about the reasons for the change and the positive outcomes that it will bring.

>> Engage stakeholders in the change process, by involve people who will be affected by the change in the planning and implementation process will help them feel like they have a say in the change and will increase their buy-in.

>> Provide training and support to help people adapt to the change.

>> This can include training programs, coaching, or mentoring.

Always Celebrate Success

By celebrating success and recognizing the efforts of those who are embracing the change we can help to build momentum and reinforce positive behaviors.

Next Steps 

>> Follow this link to the SAS Library to find & Download related documents for Free

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