SofemaOnline (SOL) considers the optimum process for Effective Marketing Perceptual Mapping

Positioning Considerations

Part of the company psyche is to understand where we want to be positioned related to our competitors.

Companies use differentiated brand benefits as a way to stand out from competitors. Ultimately our customers are going to decide how they will react to a company's brand and will “self” position relative to other businesses.

Therefore, we can use an assessment of our position to understand how the company's brand fits into targeted market segments relative to its competitors.