Blog posts tagged in Aviation Leadership Diploma

Sofema Online (SOL) looks at the difference between Functional and Dysfunctional Conflict.


Effective treatment of conflict in the workplace promotes harmony and helps to maintain an efficient business process. However, It is a reality that both functional and dysfunctional types of conflict may occur in any workplace.

The challenge is to deal with it in an effective way using an appropriate level of empathy and understanding (With genuine sincerity).

Understanding the Nature of Conflict (Functional & Dysfunctional Conflict)

Last modified on

Sofema Aviation Services (SAS) considers the processes by which we can manage conflict in the workplace


There is no one size fits all solution to conflict which is why we consider several different possibilities to consider and to choose the most appropriate. A key benefit is being able to step back and take a holistic view of the situation you see before you.

Considering Different Conflict Management Approaches:

Last modified on

Posted by on in Regulatory

Sofema Online (SOL) considers the effect of embracing NLP (Neuro-linguistic programming) techniques as part of our strategy to persuade.

Introduction What Does NLP Do?

» NLP operates through the conscious use of language to bring about changes in someone's thoughts and behavior.
» NLP tries to detect and modify unconscious biases or limitations of an individual's map of the world.

Last modified on

Posted by on in Regulatory

Sofema Online (SOL) considers optimising techniques to get your message across and accepted. 


Delivering a Persuasive Message requires focus and the ability to follow a clear path to ensure a call to action. At all costs to avoid any vague or weak references, your message must be clear concise, and compelling.

Start by ensuring you have thought through your message and have a clear understanding of how you are going to deliver this message, in a way that will resonate with your audience.

Last modified on

Sofema Online (SOL) considers the best practice to “ethically” help your audience make an informed decision.


Mastering the art of speaking persuasively will help you achieve the outcomes you seek as well as motivate the audience to “buy-in” to your proposal or to take a specific action or follow your lead.

Our goal is to:

Last modified on

Sofema Online (SOL) considers key aspects related to Aircraft redelivery Negotiations


The differing objectives of both operators and lessors can often result in the return condition of the aircraft coming under particular scrutiny on redelivery.

Over thirty percent of the additional end of lease costs is typically related to engines, which are not only extremely valuable also carry potentially significant liability (In some cases generating costs well in excess of 500,000 USD)

Last modified on

Posted by on in Regulatory

• Soft Skills Training For Aviation Professionals
• Aviation Soft Skills Training for Business Managers

Sofema Online (SOL) - Introducing Aviation Leadership and Management Skills Development Diploma

Last modified on

SofemaOnline (SOL) takes a look under the hood and introduces a 14 component Aviation Leadership Learning Path Diploma

SofemaOnline Leadership Program Special Discounted Price until the End of September 375 EUR 

•   The regular price of the courses when undertaken individually - 742.50 EUR
•   Special Price to obtain your Diploma with Sofema Online Learning Development = 455 EUR 375 EUR 
•   The special offer is valid until 30 September 2021!
•   14 Separate Course – Each with a Certificate
•   Pass all courses to Receive your Diploma

Last modified on

Sofema Online (SOL) considers the relationship between marketing & economics.


The price of a product is determined by the law of supply and demand. Consumers have a desire to acquire a product, and producers manufacture a supply to meet this demand.

The equilibrium market price of a good is the price at which quantity supplied equals quantity demanded. Graphically, the supply and demand curves intersect at the equilibrium price.

Essentially we can consider that Marketing is a bringing together of economics and psychology. We could even consider that marketing may be considered as a sub-element of economics.

Last modified on

SofemaOnline (SOL) Discusses the function of Margin within the Marketing Environment 

Introduction – What do we understand by Margin Considerations in Marketing Distribution Channel Considerations

Whilst Profit margin is not considered a particularly complex ratio it is nevertheless a very important indicator of the efficiency of our business.

Note - Net profit margin is a far better representation of financial health than revenues alone. (consider It is possible to increase your company's earnings while decreasing your profit margin)

Last modified on

Sofema Online (SOL) considers Distribution Channels 

Introduction – What do we understand by Marketing Distribution Channel Considerations

Placement or product distribution is always going to be a major consideration whether you’re selling a physical product, software application or digital service.

      » Where are people going to find your products or services?
      » Where can they purchase them?
      » Where are they going to use them?
      » How are you going to manage inventory?

Last modified on

Sofema Online (SOL) considers the role of Marketing Based on Product Life Cycle

Introduction – What is the Product Life Cycle (PLC)?

Typically, all Products have a beginning, middle, and ending and the Product Life Cycle describes the stages of a product from launch to being discontinued.

Product marketing managers must introduce their new product while it's relatively unknown and production is small.

It is well known that there is a high failure rate of new products and an effective marketing process is essential to support successful delivery. Therefore it is important to review your portfolio to understand which stage your products or services have reached across your portfolio of all products and to assess the market share.

Last modified on

Sofema Online (SOL) considers the opportunity to introduce segmentation into the Marketing Mix

What is Marketing Segmentation?

Market segmentation is essentially a technique to allow the division of our target market into smaller and more manageable groups based on a number of common metrics to permit.

Market Segmentation recognizes that customers of each market segment have characteristics that we can leverage to advance our marketing efforts by enabling better communication and engagement with our customers.

Last modified on

Introduction – Achieving Marketing Success through Promotions

Without a doubt, promotional marketing is a key driver to successful sales & never more so than when we are considering the online sales potential of our business.

Delivering customer satisfaction through the medium of a bonus, benefit or discount provides an opportunity for improved customer engagement.

Used carefully such strategies can drive both sales and improved return on investment ROI.

Last modified on

SofemaOnline (SOL) considers the optimum process for Effective Marketing using Data-Driven Advertising

Introduction - What is Data-Driven Marketing?

Data-driven marketing is used to describe approaches to optimizing our marketing communications based on customer information.

Effective use of customer data allows us to anticipate their needs, wishes, and even potential future behaviors.

A detailed insight into our customers enables us to develop personalized marketing strategies and thus to improve our return on investment (ROI).

Last modified on

SofemaOnline (SOL) considers the optimum process for Effective Marketing Perceptual Mapping

Positioning Considerations

Part of the company psyche is to understand where we want to be positioned related to our competitors.

Companies use differentiated brand benefits as a way to stand out from competitors. Ultimately our customers are going to decide how they will react to a company's brand and will “self” position relative to other businesses.

Therefore, we can use an assessment of our position to understand how the company's brand fits into targeted market segments relative to its competitors.

Last modified on

Sofema Online (SOL) considers the optimum process for Marketing Excellence

Introduction to your Strategic Marketing Process

Strategic market planning could be described as utilization of best practices as well as analysis and carefully made decisions to develop a plan with what we believe is the highest likelihood of success.

Your marketing effort should be driven by your strategic process with the following aspirations

Last modified on

Introduction - Why to Transform?

       » To improve employee engagement & belonging to the organization
       » To encourage employee investment into the long-term well-being & development of the organization.
       » Valued employees are typically more productive when they feel valued.

What is Cultural Transformation?

Essentially it is a process that can understand, measure, and move the company culture to a higher place based on this understanding of the organizational objectives related to cultural aspirations.

Last modified on

Sofema Online (SOL) looks at the core principles which enable us to deliver operational excellence within our organizations.

Introduction – What do we mean by Operational Excellence.?

Operational Excellence can be described as  “A philosophy of the workplace where problem-solving, teamwork, and leadership results in the ongoing improvement in an organization.

Last modified on

Sofema Online (SOL) looks at the best practices which lead to operational excellence.

Introduction – What do we mean by Operational Excellence.?

Developing Technologies are able to quickly disrupt the status quo of what could be considered as traditional industries and the conventional marketplace.

There are no longer significant barriers for competitors to enter the marketplace and changes can often occur in a matter of months

Last modified on