Review by Sofema Online (SOL) www.sofemaonline.com

General Introduction

The Maintenance Control Center (MCC) acts as an integrator of multiple elements bringing together key mission-critical oversight activities

The MCC may be co-located with the Operations Control Centre (OCC) or developed as a separate unit

It is usually expected that the operation control centre (OCC) is supported by the Maintenance Control Center (MCC) which not only controls aircraft maintenance activities, also provides interface & guidance for the outstations.

Sofema Online (SOL) www.sofemaonline.com considers the role of Airworthiness in support of EASA Airworthiness Certification and Regulation.

Introduction - The Definition of Airworthiness 

The term airworthiness encompasses several aspects which relate to the legal and physical state of an aircraft.
The FAA (Federal Aviation Administration) considers the term airworthy as:

“When an aircraft or one of its component parts meets its type design and is in a condition for safe operation.”

Dangerous Goods Awareness Training is essential for all persons who are connected with the aviation process involving passengers, baggage & cargo.

» Awareness of what exactly constitutes Dangerous Goods is essentially to ensure the safe handling and shipping of these goods.
» Knowledge regarding responsibility & liability should be understood by every person who is involved with passengers, cargo, baggage & security of the process.
» All DG materials and products must be packed, handled, and transported in such a way as to prevent accidents.

Why Choose Sofema Online for your Dangerous Goods Awareness Training?

» Sofema Online has been providing online fully compliant Dangerous Goods Awareness Training for over 5 years
» All online material is updated annually and remains current.
»Sofema Online Dangerous Goods Awareness Training is supported by European Cargo and Aviation Services Ltd.

SofemaOnline (SOL) www.sofemaonline.com Discusses the function of Margin within the Marketing Environment 

Introduction – What do we understand by Margin Considerations in Marketing Distribution Channel Considerations

Whilst Profit margin is not considered a particularly complex ratio it is nevertheless a very important indicator of the efficiency of our business.

Note - Net profit margin is a far better representation of financial health than revenues alone. (consider It is possible to increase your company's earnings while decreasing your profit margin)

Sofema Online (SOL) www.sofemaonline.com considers the role of Marketing Based on Product Life Cycle

Introduction – What is the Product Life Cycle (PLC)?

Typically, all Products have a beginning, middle, and ending and the Product Life Cycle describes the stages of a product from launch to being discontinued.

Product marketing managers must introduce their new product while it's relatively unknown and production is small.

It is well known that there is a high failure rate of new products and an effective marketing process is essential to support successful delivery. Therefore it is important to review your portfolio to understand which stage your products or services have reached across your portfolio of all products and to assess the market share.

Sofema Online (SOL) www.sofemaonline.com considers the opportunity to introduce segmentation into the Marketing Mix

What is Marketing Segmentation?

Market segmentation is essentially a technique to allow the division of our target market into smaller and more manageable groups based on a number of common metrics to permit.

Market Segmentation recognizes that customers of each market segment have characteristics that we can leverage to advance our marketing efforts by enabling better communication and engagement with our customers.

Introduction – Achieving Marketing Success through Promotions

Without a doubt, promotional marketing is a key driver to successful sales & never more so than when we are considering the online sales potential of our business.

Delivering customer satisfaction through the medium of a bonus, benefit or discount provides an opportunity for improved customer engagement.

Used carefully such strategies can drive both sales and improved return on investment ROI.

SofemaOnline (SOL) www.sofemaonline.com considers the optimum process for Effective Marketing using Data-Driven Advertising

Introduction - What is Data-Driven Marketing?

Data-driven marketing is used to describe approaches to optimizing our marketing communications based on customer information.

Effective use of customer data allows us to anticipate their needs, wishes, and even potential future behaviors.

A detailed insight into our customers enables us to develop personalized marketing strategies and thus to improve our return on investment (ROI).

SOL (www.sofemaonline.com) and SAS (www.sassofia.com) offer EASA compliant regulatory training both online and within the classroom environment.

Are you looking for effective EASA Part M Regulatory Training?

SofemaOnline and Sofema Aviation Services together cover all elements of Part M. Our training courses are delivered by Industry Professionals with a wealth of experience in the field and an immense amount of practical relevance is included throughout the presentation.

What is EASA Part M?

A set of regulatory guidelines used to manage continuing airworthiness. EASA Part M has been around officially since Sept 2003.

Part M can trace its origins to JAR OPS 1 & JAR OPS 3 when in 1998 the Operator was identified as key player in maintaining the integrity of the Continuing Airworthiness. (CAW)